Unit 2 Assignment – Marketing Regression – savvyessaywriters.net | Savvy Essay Writers
Unit 2 Assignment – Marketing Regression – savvyessaywriters.net | Savvy Essay Writers
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InstructionsIn this assignment, you will perform a multiple regression analysis inside of Microsoft Excel.Walk through the example regression problem.Learn by Marketing. (2018).Linear regression by hand and in Excel(Links to an external site.). Retrieved from http://www.learnbymarketing.com/tutorials/linear-regression-by-hand-in-excel/Now complete a secondary regression using the changed data table you can download heredata-marketing-budget-12mo-version2[Excel file]Complete a multiple regression using the data “Use Sales” as the Y Range and “Social Media,” “Web” and “Print” as the X-Range.Include residuals, line-fit plots, and Normal probability plots.Read: Regression analysis in ExcelQIMacros. (2018).Regression analysis in Excel (Links to an external site.). Retrieved from https://www.qimacros.com/hypothesis-testing/regression/Watch Multiple Regression Interpretation in Excel.This video provides an example of interpreting multiple regression output in excel:Analyze what you are able to determine from the regression:Regression statisticsEquation of the lineEffects of variation of spend in Social Media and Web